Just like anything in life, becoming skilled at something takes time, practice, and especially patience. Etsy is no different. When I first opened my shop, I had absolutely no idea what I was doing. I just knew I had to start somewhere. Tony Gaskins Jr. once said, “If you don’t build your dream someone will hire you to help build theirs.” I decided to bet on me and it was the best decision I made.
Over the course of 2 years, I’ve learned a lot about Etsy through research, but mostly by trial and error. During college, I’ve been able to turn my side hustle into a full-time business before I had even graduated. My next goal is to help people like you learn from my mistakes so that you can turn your dream of owning your own business into a reality.
Here Are 5 Things You Need To Stop Doing On Etsy
1. Stop Creating More Products Without A Strategy For Selling It To Your Target Market
I had read on Etsy forums where people were suggesting that having this magic number of items in your shop would lead to an instant increase in sales. I became obsessed with the idea that if I had 100 items, my orders would pile up faster than I could keep up.
Guess what? You guessed it. I hit 100 listings in my shop and nothing changed.
I needed to improve on the listings I had. Not create more of what wasn’t working for me. Aim for 50-100 items at the start, but if those don’t sell, creating more like it won’t help. You need to know the item you’re making is solving the problem your customer is trying to solve.
2. Stop Copying & Pasting Similar Items With The Exact Same Title And Tags
When using the same search terms across multiple listings, those listings are now competing against each other. Diversify your reach on Etsy. Brainstorm different search terms for your similar items. Aim to have 5 similar items rank on the first page on 5 different searches instead of all 5 competing for the same spot under one search.
3. Stop Taking Bad Photos
Enough said…just kidding! Photos are your first impression for potential customers and most times, you won’t get a do-over if that first impression is only a meh. It must be a W-O-W WOW! This is probably what I’ve struggled with the most and I’m still not 100% satisfied with my listing photographs, but I have gotten a lot better over time.
4. Stop Making Items You Like And Make What Your Customers Want Instead
Now I don’t mean to create something you don’t like. I would never advise that. I mean to follow your sales trends. Do you have particular item/s that sell more than anything else in your shop? Pay attention to your top sellers and make more items in that genre. Click here for more info about creating items that sell.
5. Stop Treating This As A Hobby If You Want It To Be A Business
Putting in a few hours on the weekends isn’t going to cut it. If it did, everyone would be successful and have tens of thousands of sales. If all you want is a little extra spending cash every month then this doesn’t apply to you, but if you want to quit the job you hate (or even like) and work from home on your own terms, you need to take this seriously and get to work!
There you have it. 5 things I quit doing on Etsy that were hurting my sales. What’s currently frustrating you about your Etsy sales? Share your thoughts in the comments below!